DAON Soju

DAON Soju – Korean Fruit Soju

Soju for Busy Modern Lives

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Good things will happen!

The New Norm, The REAL Fruit Soju
A total of 34 flavors!

From The Purest Nature

Clean∙Refreshing∙Smooth

Experience the taste of ripened fruits in each sip while maintaining its light and refreshing feelings!

Pairs perfectly with any cuisines,

Enjoy DAON Soju as an aperitif or savor it alongside your favorite dishes.

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Soju for Modern Life

Everyday Moments,

DAON Soju.

Modern life moves fast.

People navigate busy days filled with work, responsibilities, and constant demands, often without a moment to slow down or catch their breath.

DAON Soju was created with those moments in mind. A quiet pause at the end of the day, a simple glass shared with familiar faces—small, but meaningful moments of comfort and ease.

In the midst of a busy world, DAON Soju offers a clean and approachable way to slow things down, even if only for a moment.

Share a toast with us!

Meet Mr. DAON!

Legend has it that every great soju distillery has a guardian.

Ours just happens to be a fluffy raccoon.

Mr. DAON lives somewhere in the mountains behind our Cheongju distillery,

where crystal-clear spring water flows year-round.

He insists that water is the secret behind our soju.

We're not about to argue.

He also insists he only drinks DAON Soju "for research."

That research has been going on for quite some time.

Every now and then, a bottle of DAON Soju quietly disappears.

No one has ever caught him. No one seems particularly concerned, either.

His fur changes with the seasons... and occasionally with his blood alcohol level.

He usually gets around on a scooter.

Occasionally, he enjoys flying a jet.

Golf is another one of his hobbies.

When he's not enjoying spring water or DAON Soju, he's probably admiring a Rolex.

The raccoon has impeccable taste.

Mr. DAON Caught on Camera

He said these were "private."